FORMER NBA FAN FAVORITE TURNED AUTOMOTIVE STYLIST REVEALS BUICK ENCLAVE URB
10/30/2007
Buick
From a tenacious player on the basketball court to a respected automotive stylist off, nine-year NBA veteran Jerome "Junk Yard Dog" Williams puts the same resolve into vehicle customization as he did on the hardwood. Williams and his company, Automotive Street Style, have teamed up with Buick to create a vehicle that appeals to today's urban influencers. The result is a luxury crossover that Williams has dubbed the "Buick Enclave Urban CEO Edition." It was revealed at the 2007 Specialty Equipment Market Association Show in Las Vegas.
"Buick is all about style, elegance, luxury and refinement. Those attributes are perfectly represented in Enclave. With the Buick Enclave Urban CEO Edition, our goal was to accentuate those qualities while creating a vehicle that befits an urban CEO," said Williams. The Buick Urban CEO Edition represents the first vehicle collaboration between the NBA veteran and General Motors.
The 2008 Buick Enclave lends itself to high-end customization by delivering high-fashion design, luxurious interior comfort and a smooth, quiet ride.
"Buick's resurgence is apparent in its current vehicles: LaCrosse, Lucerne and Enclave; it's a brand with a historically strong appeal in the urban market. Our Buick Enclave Urban CEO Edition takes Enclave's already stellar level of luxury and style and raises it another level. It's a slam dunk for urban CEOs, athletes and even soccer moms," Williams said.
Outside, the Buick Enclave Urban CEO Edition carries the production vertical waterfall chrome grille. Its shapely body is draped in a rich White Opal paint for a clean, monochromatic appearance. The rear bumper has been streamlined for a more aerodynamic appearance. This special-edition Enclave rides on 24-inch custom Giovanna Canelli chrome wheels outfitted with matching-size Pirelli tires.
Inside, Buick Enclave Urban CEO Edition lets CEOs work and entertain in luxurious comfort and style. For influencers on the go, productivity is enhanced with a wireless Internet connection, the result of a satellite dish embedded into the vehicle's roof. Its integration enables Enclave to retain its aerodynamic shape without impeding interior roominess. The wireless connection allows passengers to surf the information highway while traveling on the asphalt ribbon.
Inside, the Buick Enclave CEO Edition treats all passengers like heads of corporations. Each of the four rear passengers can choose his or her entertainment medium: DVD, Blu-ray disc, programs downloaded from the Internet, or Internet connection. The video is played on four, 10-inch widescreen monitors integrated into the headrest bolsters of the front and middle-row seats. The sound is piped through four four-channel digital headphones; it can also be played through the vehicle's sound system - for those rare occasions when all agree on what to view. Buick Enclave CEO Edition doesn't exclude the front passenger; a seven-inch widescreen monitor is incorporated into the back of the visor.
All passengers - including the driver - are rewarded with sumptuous Dark Chocolate leather for an ultra-luxurious experience. To further accentuate the limo-like ride of this vehicle, white LED accent lights are integrated into the A- and B-pillars.
Buick is General Motors' premium international brand anchored by North America and China regions. A storied, 104-year-old brand in North America, Buick is also one of the most well-known automobile brands in China, with more than 1.3 million Buick owners. Last year, Buick sold more than 300,000 units there and more than 567,000 worldwide, a 17,000-unit increase over 2006. Buick nameplates in North America include the Enclave luxury crossover, Lucerne and LaCrosse entry-luxury sedans. The Buick lineup in China include the LaCrosse and Park Avenue premium sedans, Regal upper-medium sedan, Excelle family and GL8 and FirstLand executive wagons.
Exterior
Satellite dish embedded in roof
White Opal paint
Monochromatic appearance
"Floating" Buick emblem in grille
Streamlined rear bumper
Pirelli tires: P274/35R24
Giovanna Canelli Custom Wheels: 24- x 10-inch front and rear
Interior
Full-length center console
Suede-like Dark Chocolate seat covers and door panels
LED accent lighting in A- and B-pillars
Audio
Icon Tech video equipment with four, 10-inch VGA/LCD monitors
Four, four-source digital headphones