Hyundai Nuvis Concept Makes World Debut at New York Auto Show
04/09/2009
Hyundai
The world will have the opportunity to peer into Hyundai's future when the Nuvis concept makes its world debut at the 2009 New York International Auto Show.
The Nuvis is the eleventh signature concept car to be designed at the company's California Design Center in Irvine, Calif. In addition to showcasing the brand's cutting-edge capabilities, Nuvis also hints at a possible design direction for a future-generation crossover, blending attributes of a tall urban car and a premium utility vehicle.
Consistent with Hyundai's pledge to lead all brands in U.S. fuel economy by 2015, Nuvis is powered by Hyundai's Hybrid Blue Drive architecture, which uses breakthrough lithium polymer battery technology.
Hyundai's all-new, homegrown Hybrid Blue Drive architecture helps define the Nuvis concept. Hyundai's proprietary parallel hybrid drive system mates the already fuel-efficient 2.4-liter Theta II engine to a 6-speed automatic transmission and a 30kW (205 N-m) electric motor for maximum fuel economy.
Hybrid Blue Drive has an all-electric mode and a parallel drive mode, meaning that the wheels are turned by power coming directly from the gasoline engine, or the electric motor, or both together, as conditions demand. This parallel hybrid drive architecture will serve as the foundation for future Hyundai hybrid drive vehicles, starting with the next-generation Sonata in the United States.
"Our goal was to create a living machine, constantly moving, that the driver and passengers could be part of," said John Krsteski, Hyundai Design manager. "There are no lines on or in this car that are standing still."
In addition to invoking the impression of irrepressible motion, the Hyundai design team took more practical matters into account as well. Nuvis is designed to accommodate the diverse interests of a modern, active couple. The Nuvis is meant to be comfortable starting its day at a desert retreat, arriving at the ski slopes in the afternoon and then cruising to a formal dinner that evening.
The Nuvis has an assertive face demonstrated by the strong, hourglass shape that frames the blue acrylic shield grille and aggressive headlamps, whose two glowing white rings are offset by a pair of red rings on the taillights.
Perched on top of 22-inch wheels, Nuvis' proportions are tall, strong and protective. The two body-side lines set up a flowing water effect, giving the appearance of motion.
"One of the coolest attributes of Nuvis is that the protective roof appears to float on top of the body through the use of hidden pillars and high-contrast glass," said Andre Hudson, Hyundai senior designer. "This effect starts at the headlamps and is carried all the way through to the taillights producing a tall, strong body-side and rear."
Large gull-wing doors, either opened or closed, create unique front, rear and profile views. Blue ambient lighting cast across the body adds to the overall upscale feel of the vehicle.
In keeping with the exterior design scheme, the Nuvis' spacious and luxurious interior is dominated by a cool, blue acrylic center stack that ebbs and surges in the manner of a river. The cascading floor, with its ambient blue lighting, further enhances an environment in which seamless technology flows, enveloping both the driver and passengers.
A current of information coming from the instrument panel streams throughout the cockpit, as passengers are able to access each other via Methode Electronics TouchSense(R) technology that links all four business-class seats. The car's infotainment system is fed by channels from the outside - the occupants, for instance, can learn of a restaurant's specials that evening as they drive past it.
The sculptured, comfortable seats are custom woven with a graduated fabric that is finished in a silver-to-black sunburst. The ecologically-friendly seating fabric is provided by True Textiles, the industry's leading provider of environmentally responsible textile solutions. The Nuvis fabric is made from 100 percent post-consumer recycled polyester - reclaimed soda bottles - and increasingly sustainable manufacturing processes. Hyundai collaborated with the True creative team to produce this unique fabric with an 80-inch repeat, providing a fabric that is as attractive to the environment as it is to the viewer. The matching seatbelts are provided by Harveys Original Seatbeltbags, a well-known manufacturer of handbags made out of seatbelts. Harveys also developed two matching handbags for the Nuvis concept.
In the rear, a high trunk floor houses the Nuvis' lithium polymer battery pack.
HYUNDAI ASSURANCE
Hyundai Assurance allows consumers to walk away from a financing obligation when certain adverse life events occur, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7,500. For a limited time, Hyundai is also offering Hyundai Assurance Plus, adding 90 days of payment relief to the existing protection plan. Hyundai Assurance Plus is part of Hyundai's Spring Sales Event, which runs until April 30, 2009. Hyundai Assurance and Hyundai Assurance Plus are complimentary for the first 12 months of the financing or lease date for vehicles financed through any lender or financing source. The programs supplement all existing consumer incentives, and are available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. Visit www.HyundaiUSA.com for details.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.