A love that lasts forever: celebrating the Mercedes-Benz G-Class STRONGER THAN DIAMONDS Edition
02/14/2024
Mercedes-Benz
Campaign concept
On Valentine's Day, Mercedes-Benz launches a global campaign with the G-Class STRONGER THAN DIAMONDS Edition, a very special symbol of love limited to just 300 units worldwide.
Paired with its time-honored characteristics of unmistakable design, resilience and unparalleled endurance, the G-Class demonstrates it is also a brand of true love.
An exclusive variant of the 2024 Mercedes-Benz G 550 as never seen before, the G-Class STRONGER THAN DIAMONDS Edition embodies eternal beauty further enhanced by precious diamonds.
The campaign, "A love that lasts forever. Stronger than diamonds," on Mercedes-Benz social media channels accompanies the launch of the G-Class special edition.
The campaign film shows what makes the exclusive G-Class a highly desirable Valentine's gift.
G 550 STRONGER THAN DIAMONDS Edition Highlights
MANUFAKTUR Rosewood Grey Magno paint developed exclusively for this special edition.
A 0.25-carat diamond is set into all four stainless steel door locking pins, while the exterior door handles feature an embossed diamond logo.
Even the vehicle key has a unique design with a genuine silver badge bearing the name of the special edition and diamond insignia.
The interior features MANUFAKTUR Black Nappa Leather with Rose contrast stitching and MANUFAKTUR deep-pile floor mats.
The front passenger grab handle and illuminated door sills are adorned with finely crafted STRONGER THAN DIAMONDS branding in stainless steel.
Each vehicle includes a custom indoor car cover in an exclusive STRONGER THAN DIAMONDS design.
Customers receive a certificate from the Responsible Jewelry Council (RJC) assuring that the diamonds originate from ethically, socially and ecologically responsible sources.
Campaign details and media mix
"A love that lasts forever. Stronger than diamonds" is a 360-degree global campaign running on Mercedes-Benz social media channels.
Campaign Timing
Starting February 14, 2024
Credits
Idea, concept and implementation: teamx
Production: Services United Sina Linke
Post-production: SK Difference
Music: Tracks and Fields - synchro license "Fever" (Charlie McClean)