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- 2011 Frankfurt Motor Show (IAA)
Frankfurt stands by itself as the preeminent European auto show. Encompassing multiple interconnected exhibition halls, the biennial Frankfurt Motor Show (officially called the IAA) is a showcase primarily for European manufacturers, although GM, Toyota, and Ford also have a significant presence at the show. However, there is no doubt that Mercedes-Benz, BMW, and Volkswagen use the Frankfurt show to reveal their most significant concept and production cars for the global market.