Press Releases

AAVision in January 1996: The beginning of the success story of the Mercedes-Benz SUV 25 years ago

With the AAVision, Mercedes-Benz opened up a new chapter in its successful strategic product initiative in January 1996: the concept car was unveiled at the North American International Auto Show (NAIAS) in Detroit. Twenty-five years ago, this car pointed in the direction that would be taken a good year later when the M-Class (W 163) went into production. In May 1997, the M-Class marked the brand's successful entry into the sport utility vehicle (SUV) segment. Since...