Official Word:

Just how far can you take the basic idea of transportation and simplicity and still deliver an aspirational automobile designed for urban transportation in emerging markets? For the global design team at the Ford Strategic Concepts Group in Irvine, Calif., it began with taking a step back, reflecting on the complexity and noise in the world around us. "In an era of constant visual noise, we have created a car that conveys visual purity and harmony,...Read.