Press Releases
FIFTY YEARS OF PASSION DISPLAYED IN THE MAZDA SHINARI CONCEPT AT THE 2010 LOS ANGELES AUTO SHOW
When Mazda released its first passenger car, the R360 Coupe in 1960, it quickly gained recognition for its minimalist form and great practicality. For Mazda, it opened a new chapter in the company's history as a builder of passenger cars. For Japanese consumers, the R360 Coupe realized their dreams by making such a desirable car affordable. Since then, Mazda design has consistently aimed to distinguish itself with its unique personality. At Mazda, design goals go beyond...
Mazda SHINARI - Fast and strong motion that strikes the heart
The Mazda SHINARI is a pure design concept model of a four-door, four-seater sports coupe which perfectly expresses the 'KODO - Soul of Motion' design theme in a graceful and carefree form. The Japanese word shinari describes the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexibly transforms...