Press Releases

2010 SEMA Show: Toyota Tundra Sportsman

Making its public debut at the 2010 SEMA Show is the "Tundra Sportsman" concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The "Tundra Sportsman" serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers...