Press Releases
A "Naughty" Fiat 500 to Debut at Concorso Italiano
In Italian, "Cattiva" can describe a person or situation that is naughty yet cool. With that inspiration in mind, FIAT designers developed a standout, factory-customized Cinquecento with a "blacked out" look and an aggressive demeanor: the Fiat 500 Cattiva. "The FIAT brand is all about personalization and self-expression," said Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC. "Now, Fiat 500 customers have a chance to showcase a different side of their personalities...
2013 Fiat 500 Abarth: The Ultimate High-performance Small Car with the Pedigree of an Exclusive Italian Exotic
Faithful to the "small but wicked" saying coined for Karl Abarth's cars in the 1960s, the 2013 Fiat 500 Abarth embodies the racing traditions that have made it a success on European roadways and racetracks - world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume. Building on the excitement of the 2013 Fiat 500 (Cinquecento), the Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate...
Amplified for 2013, Fiat 500 Lineup Now Delivers Up To 34 Percent More Power, 40 mpg Highway Fuel Efficiency and Beats Audio for Studio-quality Sound
Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology have been hallmark attributes for the Fiat 500 (Cinquecento) - making it a timeless icon for more than 50 years. And the legendary Cinquecento marks a new chapter in 2013, as the Fiat 500 and 500 Cabrio (500c) lineup have been amplified with the addition of the new Fiat 500 Turbo, delivering 34 percent more power in a more athletically styled package, and the...
New 2013 Fiat 500 Turbo: a New Flavor Hits the Sweet Spot in the Cinquecento Line-up
Today at the Concorso Italiano - one of the largest gatherings of Italian vehicles in North America - the FIAT Brand introduced the new 2013 Fiat 500 Turbo, touting a 135-horsepower 1.4-liter MultiAir(R) Turbo engine, sport-tuned suspension, track-proven brakes, dynamic exterior design and sport-styled interior. The new Fiat 500 Turbo answers the call for enthusiasts who are drawn to the Italian style of the Fiat 500 but want more power and performance for their daily drive....
2012 Fiat 500 Abarth: INTRODUCTION
Faithful to the "small but wicked" saying coined for Karl Abarth's cars in the 1960s, the new 2012 Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks - world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume. "Bringing the 2012 Fiat 500 Abarth to the U.S. enables us to reach out to driving enthusiasts who want Italian performance at...
New Fiat 500 Brings Italian Style Blended with World-class Craftsmanship, Efficiency and Technology to the USA
The Fiat brand marks its return to the North American market today with the reveal of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show. With its beautiful Italian styling, timeless functionality, efficient design and innovative technology - the same attributes that made the original version a timeless icon - the new Fiat 500 is relevant for an entirely new generation of drivers. "The Fiat 500 has always been the right car at...
New 2012 Fiat 500
Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology - these are the attributes that made the original Fiat 500 (Cinquecento) a timeless icon. More than 50 years later, the same qualities make the new 2012 Fiat 500 relevant for an entirely new generation of drivers. "The Fiat 500 has always been the right car at the right time," said Laura Soave, Head of Fiat Brand North America. "The new Fiat 500 brings...
The Fiat 500 Sport - Arriving Soon to America
The reborn and reimagined Fiat 500 is arriving soon to America. Born in Italy, perfectly tailored for America, the Cinquecento is as vibrant and engaging as it is fit and nimble. The Sport model, featured in these images, illustrates Fiat's smart and stylish design aesthetic. Like the original Fiat 500 a half-century ago, the new Cinquecento continues its timeless value while embracing individual expression and opportunity - all infused with world-class craftsmanship. The Cinquecento offers unique...