Press Releases
Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts
Scion is not going away quietly. With a final Kei Miura-inspired tC Release Series 10.0, a display of some of its most impressive project cars, and cool swag, the Scion by Toyota booth is sure to be a flurry of activity at the New York International Auto Show, March 25 - April 3, 2016. It's only fitting that Scion closes its auto show history at New York since that's where it all began. Fourteen years ago...
2016 Scion tC Upgrades Make for Alluring Touring
Scion's top seller, the tC sports coupe, adds new sound, smarts and swishes as it enters the 2016 model year. A new standard audio system, a host of upgraded interior features including a Smart Key with push-button start, and the addition of a standard rear windshield wiper add to the fun and functionality of the tC. The 2016 tC retains its thrill-to-value proposition with a Manufacturer's Suggested Retail Price (MSRP) of $19,385 for the six-speed manual...
Bolder and Better for Summer: 2015 Scion FR-S Improves Dynamics and Appearance
Everybody wants to look and feel their best for summer and the 2015 Scion FR-S is no exception. The new model year FR-S features enhanced tuning and improved looks while the 2015 tC sports coupe receives new colors and a sporty feature to bring on the summer fun. Both models will go on sale in early June with new manufacturer's suggested retail prices (MSRP). "We're happy to bring the FR-S and tC into a new model...
Limited Scion Monogram Series Brings Premium Features to FR-S and tC
Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series(TM) models on display for the first time at the North American International Auto Show in Detroit. The Monogram Series vehicles will be available in dealerships starting in February. "Through this limited edition Monogram Series, Scion brought together extra comforts and conveniences in the FR-S and tC without sacrificing value,"...
New, Sportier 2014 Scion tC Debuts at New York International Auto Show
Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand's top-selling vehicle. "The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today's drivers without losing its core appeal," said Doug Murtha, Scion vice...