Press Releases

HYUNDAI MOTOR UNVEILS FUTURE DESIGN DIRECTION AT GENEVA MOTOR SHOW

Hyundai Motor today unveiled the 'Le Fil Rouge' concept car at the 2018 Geneva International Motor Show, marking a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, 'Le Fil Rouge' (English translation: common thread) is a reflection of Hyundai's belief that the brand's past, present and future designs are all connected. "'Le Fil Rouge' is a reinterpretation of Hyundai's design DNA that originated from the brand's...