Kia's midsize sedan combines performance and style.
The refreshed 2019 Kia Optima debuted at the New York International Auto Show today. Kia's best-selling midsize sedan was unveiled with new design cues inside and out, expanded ADAS technology, a new UVO infotainment strategy and available European-inspired red and black two-tone sport leather-trimmed seats. Additional available enhancements to the Optima line include new alloy wheel choices, ambient LED interior lighting, and a new Passion Red exterior color. "The Optima continues to be one of our...
Kia Motors has unveiled its latest models at the 2018 Geneva International Motor Show today. Taking centre stage, the new Kia Ceed and Ceed Sportswagon make their world debuts, alongside the upgraded Optima range, and new Rio GT Line. Michael Cole, Chief Operating Officer of Kia Motors Europe, commented: "All of these model ranges - Ceed, Optima and Rio - are key contributors to the brand's sustained growth. Combined, they account for more than a third...
Five years ago Kia Motors America (KMA) debuted the re-designed Optima at the New York International Auto Show and introduced a game-changing midsize sedan that catalyzed the brand's design-led transformation. History was repeated when the all-new 2016 Optima, a symbol of the Kia brand's maturation through continuous refinement and obsessive attention to detail, made its debut here today. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has...