Press Releases

The New 2023 8 Series Coupe, Convertible, and Gran Coupe

Since its premier in 2018, the award-winning design of the BMW 8 Series luxury performance vehicles continues to thrill and impress with grace and power in equal measure. Today, with striking exterior design enhancements and interior developments, BMW has honed the character of the new 2023 8 Series. A redesigned front fascia presents a form as dynamic as it is elegant. The interior likewise conveys an even more intensely focused feeling of driving pleasure and a...

2023 BMW M8 Competition

Dominant performance, superlative luxury, and confident styling have always characterized the BMW M8. With the new 2023 M8 Competition Coupe, M8 Competition Convertible, and the M8 Competition Gran Coupe, BMW M GmbH will sharpen the profile of its ultra-high-performance sports cars through meaningful design enhancements and an optimized user experience. A statement of intent. The BMW M8 Competition. The BMW M8 Competition Coupe, Convertible, and Gran Coupe reside in the very highest echelon of BMW M...

The 2020 BMW 840i and 840i xDrive Coupe and Convertible

Today, BMW is pleased to announce the addition of the inline 6-cylinder 840i and 840i xDrive Coupes and Convertibles to the 2020 8 Series model year lineup. These models join the recently announced 840i and 840i xDrive Gran Coupes and the 8-cylinder M850i xDrive Coupe, Convertible and Gran Coupe models for the upcoming model year. Production for all 2020 8 Series models begins in July, 2019 with Market Launch in September. Pricing starts at $87,900 for...

The New 2020 BMW M8 Coupe and Convertible

Today, BMW M GmbH introduces the M8 Coupe and Convertible, the new top performance models in the M brand's lineup. Available in standard and Competition variants, these new M cars take the proven M5 and M5 Competition near-supercar capabilities to an even higher level while offering all of the luxury and styling that the 8 Series has to offer. The launch of the new M8 is unique in that the race car made its appearance almost...

The First-Ever 2019 BMW 8 Series Convertible.

Today, BMW introduced the first-ever BMW 8 Series Convertible, which joins the new BMW 8 Series Coupe in blending ultra-sporting driving dynamics with an emotional and elegant design. The soft-top, four-seat BMW M850i xDrive Convertible combines immense power and torque delivery from its updated 4.4L 8-cylinder turbocharged engine with tenacious grip and peerless poise from the advanced chassis, luxurious comfort and state-of-the-art innovations in technology, driver assistance and connectivity. The result, is a vehicle that delivers...