It's official: FIAT is electrifying North America with its sustainable mobility mission. The brand debuted the 2024 FIAT (500e)RED as the first FIAT 500e product drop for North America virtually with a video reveal featuring Olivier Francois, CEO of FIAT and global chief marketing officer of Stellantis, and Bono, lead singer of U2 and Co-founder of ONE and (RED), to commemorate World AIDS Day which took place Friday, December 1. An all-new, all-electric take on the...
At the Los Angeles Auto Show, Olivier Francois, FIAT CEO and CMO global of Stellantis, officially announced plans to offer the fully electric Fiat 500e in North America. Spearheading the brand's electrification strategy, the new 500e will arrive in the U.S. market in early 2024, marking a North American expansion in FIAT's global journey outside Europe. "Since 1899, FIAT has played a role in developing mobility, not only delivering vehicles to the masses, but also pursuing...