Press Releases
Lotus Unveils Theory 1: The Future Of Intelligent Performance
Lotus has unveiled Theory 1, its first concept car that embodies the future of intelligent performance vehicles. As part of this, Lotus is launching The Lotus Theory, the company's new design manifesto that will form the foundation for all future Lotus cars, encapsulated through three core principles - Digital, Natural and Analogue (DNA): Digital, which represents the immersive, intelligent, and intuitive experience. Natural, brings to life emotional, connected, human-centric design. Analogue, which is the brand's continuous...