Press Releases

The Evolution of a Legend: The All-New 2024 Land Cruiser

When it was originally introduced in the United States in 1958, the Land Cruiser kicked off a tradition of rugged durability that would ultimately cement it as one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser has stayed true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. This all-star boasts a head-turning new...

2024 Toyota Land Cruiser Returns to its Origin

Legends never die. Toyota's off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation...