Press Releases

The 2025 Toyota Tacoma is Ready for Adventure

After debuting its fourth-generation last year to great fanfare, the Toyota Tacoma returns for 2025 to continue its dominant off-road legacy. Set to become America's best-selling mid-size pickup for the past two decades, Tacoma gains some key upgrades for the new model year, such as new easy access red front tow hooks for TRD Pro and Trailhunter grades, a fourth available pre-wired aux switch, and the new TRD Pro color, Mudbath. Tacoma provides customers with a...

Legendary Performance, Modern Power: 2024 Toyota Tacoma with i-FORCE MAX

The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-liter engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful powertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that's a 75% increase in torque compared to the previous generation V6-powered...

All-New 2024 Toyota Tacoma is Adventure Ready Out of the Box

The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the all-new 2024 Tacoma aims to set a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability - while incorporating modern tech, rugged styling and go-anywhere...

2024 Toyota Tacoma is the Ultimate Adventure Machine

After nearly two decades as the champion of the mid-size pickup truck market, the Toyota Tacoma is ready for its next chapter. This go-anywhere truck is entirely new for 2024 with epic adventures in mind, improving upon every winning aspect that has made it a stalwart for truck buyers for years along with Toyota's legendary quality, durability, and reliability and much, much more. Redesigned from the ground up and built upon the TNGA-F global truck platform...